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S_leve3 S_leve3
wrote...
Posts: 3311
Rep: 2 0
9 years ago
________ means presenting the product concept to target consumers, symbolically of physically, and getting their reactions.
A) Perceptual mapping
B) Brand-positioning mapping
C) Brand attribute mapping
D) Concept development
E) Concept testing
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milestone23milestone23
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Posts: 9919
9 years ago
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