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S_leve3 S_leve3
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9 years ago
All response hierarchy models of the communication process assume the buyer passes through cognitive, affective, and behavioral stages, in that order. Which of the following product categories lends itself most appropriately to such a "learn-feel-do" sequence?
A) clothes
B) dish-washers
C) real estate
D) personal computer
E) air tickets
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milestone23milestone23
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9 years ago
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