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Home Q & A Board Other Fields Homework Help Business Marketing
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S_leve3 S_leve3
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9 years ago
One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?
A) problem removal
B) sensory gratification
C) normal depletion
D) intellectual stimulation
E) problem avoidance
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milestone23milestone23
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9 years ago
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