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S_leve3 S_leve3
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9 years ago
________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.
A) Category points-of-difference
B) Conceptual points-of-parity
C) Competitive points-of-parity
D) Category points-of-parity
E) Competitive points-of-difference
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milestone23milestone23
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9 years ago
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