Psychographics characteristics are based on uniqueness of people's lifestyles.
a. true
b. false
Players who are known to gamble large amounts of money typically
do not bring the money with them to the casino.
Indicate whether the statement is true or false
Demographics characteristics consist of statistical distinctiveness of people in specific geographic areas.
a. true
b. false
The redemption of points for merchandise and complimentaries occurs:
a. At the vault
b. At the Cashier
c. At the point of sale
d. At the security points
e. None of the above
True and False Questions
Credit did not arise formal marketing tool for casinos until:
a. 1827 when John Davis developed the first upscale casino in America
b. The Strip was created in Las Vegas
c. The 1950's when organized crime had a strong presence in Las Vegas
d. After the 1960's when organized crime left the Las Vegas casinos
e. The 1970's when Atlantic City legalized gambling
For most new restaurant start-ups, it is unusual for a bank or other lending institution to require a business plan.
a. true
b. false
The categories of awards for slot clubs include:
a. Merchandise
b. Complimentaries
c. Cash
d. All of the above
e. None of the above slot clubs cannot legally give away awards
According to the National Restaurant Association (NRA), _________ percent of a hospitality organization's sales (or revenue) is based on repeat business.
a. 40-60
b. 60-70
c. 80-90
d. 100
Which of the following would be considered an essential part of a business plan?
a. market analysis
b. marketing strategy
c. financial data
d. all of the above
Starting in the 1940's, Las Vegas casinos began to be able to give out complimentaries including:
a. Restaurant meals
b. Showroom passes
c. Rounds of golf
d. Hotel rooms
e. All of the above
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