The firm's value can be easily explained by the NPVs of each CM Indicate whether the statement ...

F

- - - - - - - - - - - -

A player's group includes all of the players who sign up to have their play tracked and evaluated in order to receive promotions, rebates, and comps. Every casino has a unique name attached to their player's group, as well as a distinctive player's card design that represents the specific company. This card is presented to the table game floor supervisor, or inserted into the slot machine to begin the player rating process. A player's group allows the casino to create and maintain a large database of players for marketing purposes. Casinos will often attract players to their casino through player's group sign-up incentives. These incentives may include a discounted room, free buffet, or points toward future comps.

- - - - - - - - - - - -

T

- - - - - - - - - - - -

They must be measurable, time oriented, and obtainable.

- - - - - - - - - - - -

The casino reserves the right to put a hold on a credit line if they deem it necessary. The reasons may include a player winning and preferring to use credit to gamble instead of the winnings. The casino can require that the guest use casino credit only after the guest's front money or winnings are exhausted. A player may also have long periods of time between visits, which requires a player check-in at the cashier and new signature card to be signed to release the hold on the account. A player may also have bad debt from slow pay or no pay from previous trips. Some players may also attempt to obtain the credit and use the money for shopping, sport betting, or other non-gaming related activities.

- - - - - - - - - - - -

F

- - - - - - - - - - - -

A slot data tracking system out-performs all data collection efforts seen in the table games department. Technology has afforded casinos the opportunity to collect vital performance data from the slot machine, while tracking pertinent player information for the marketing department. This highly integrated software monitors the performance of the machine by tracking the gaming revenue, while assuring that the machine achieves its intended potential.

- - - - - - - - - - - -

There are two categories:
 Routine objectives  target performance for each of the firm's competitive methods, with the key areas, such as sales targets, cost reduction, performance process improvement.

 Exceptions objective  creation of new products and service.

- - - - - - - - - - - -

F

- - - - - - - - - - - -

If a guest is an unknown player to the casino, and asks for a complimentary, they may be placed on a qualifying basis status and instructed to room charge all in-house activities. The player will be evaluated, and complimentaries distributed at the conclusion of his or her stay. The casino may also contact previous casinos and request the player's history. This can be accomplished if the casino has established a relationship with other marketing departments

Words can't even express my thanks