Public relations is an effective element of the communications mix primarily because:
A) It generates buzz about the company B) It is the most believable aspect
C) It is the most cost-effective aspect D) It directly increases customer satisfaction
When fees are based on sales, franchisors may pressure franchisees to reduce prices, regardless of its effect on profits.
Indicate whether the statement is true or false
Risk on the Security Market Line (SML) is measured by:
A) standard deviation B) the risk free rate C) beta D) none of the above
A California-style menu offers items that are traditionally available for breakfast, lunch and dinner during the entire time that a property is open for business.
Indicate whether the statement is true or false
A ________ is used to assess the company's internal and external processes and use them to their advantage.
A) SWOT analysis B) Operating analysis
C) Internal analysis D) Productivity analysis
________ is the fastest growing segment of the ethnic market.
A) Mediterranean B) Thai C) Chinese D) Mexican
Publicity differs from public relations by:
A) Being the source of negative and positive information, whereas public relations is the only source of positive information
B) Being information from the property, whereas public relations is information from the media
C) Being the only source of negative information, whereas public relations is the only source of positive information
D) Being the only source of positive information, whereas public relations is the only source of negative information
Moving employees into difficult positions to aquire new skills or knowledge is called:
A) tag-along training. B) job enrichment. C) job rotation. D) job enlargement.
The process by which servers indicate menu items to guests that are preferred because of popularity and/or profitability factors is called:
A) suggestive selling. B) menu rationalization.
C) in-house advertising. D) guest promotion.
________ is the process of acquiring ownership or control of competitors with similar products in the same or similar markets.
A) Market penetration B) Horizontal integration
C) Geographic expansion D) Product development
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