The principle objective of a market-oriented mission statement is to:
A) Satisfy basic partnership needs
B) Satisfy basic supplier needs
C) Satisfy basic stockholder needs
D) Satisfy basic customer needs
A well worked-out ________ provides company employees with a shared sense of purpose, direction, and opportunity.
A) Mission statement
B) Company profile
C) Set of objectives
D) Strategic plan
The component of the marketing plan that projects marketing expenses to be incurred for the forthcoming year is:
A) The marketing objective B) The marketing plan
C) The marketing forecast D) The marketing budget
________ allows visitors to swipe their entrance tickets at an attraction to receive a time at which they can go to the front of the line.
A) Line management technology B) Virtual cueing
C) Entry mode technology D) Ticket flow technology
Financial intermediaries:
A) are not important in our financial system
B) facilitate the transfer of capital and financial assets
C) are subcomponent markets
D) are financial securities that trade in the primary markets
The over saturation of a market with different hotel brands is called:
A) brand proliferation. B) franchise differentation.
C) overflow. D) market segmentation.
The number of channel levels from raw materials to final product and the distribution in which the company will engage is an example of ________ scope.
A) Industry
B) Vertical
C) Competencies
D) Market-segment
The difference between payment float and disbursement float is called net float.
Indicate whether the statement is true or false
Which of the following plastics is a potential health hazard?
A) polypropylene B) polyethylene terephalate
C) polyvinyl chloride D) high density polyethylene
________ has become the highest grossing casino market in the world.
A) Mexico City B) Macau C) Las Vegas D) Atlantic City
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