Which one of the following is NOT one of the key elements of a successful marketing plan?
A) It is workable B) It is concise
C) It has measurable and achievable goals D) It is reliable and flexible
Float is the amount of time it takes to collect on accounts receivable.
Indicate whether the statement is true or false
The individual responsible for the task of balancing the guests accounts receivables is the
A) front desk manager B) front office manager
C) guest services agent D) night auditor
Modern theme parks began with the opening with:
A) Universal Studios. B) Disney World. C) Disneyland. D) Epcot Center.
Which of the following is least important today in providing funds for U.S. hospitality investments?
A) life insurance companies B) savings and loan associations
C) commercial banks D) pension funds
Which of the following is NOT a waste transformation system?
A) compactor B) garbage disposal C) incinerator D) baler
Tribal gambling now consists of more than ________ facilities in ________ states.
A) 400 / 28 B) 200 / 30 C) 150 / 25 D) 250 / 35
Relationship/loyalty marketing is applicable when there is an ongoing and periodic desire for service by the customer.
Indicate whether the statement is true or false
A centralized cash management system allows hospitality chains to manage and invest cash more effectively than its individual properties are often able to do on their own.
Indicate whether the statement is true or false
Special hotel accounts for a company that has established credit with a hotel are called
A) city rates B) block rates C) city ledger D) city folios
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