The executive committee of a hotel is
A) the general manager and executive housekeeper
B) made up of key executives who head major departments
C) the general manager and director of sales
D) the top three executives in the hotel
Relationship marketing is also known as loyalty marketing.
Indicate whether the statement is true or false
Most brand managers manage (operate) hotel properties.
Indicate whether the statement is true or false
Participating in the commodities futures markets is always risky for hospitality firms.
Indicate whether the statement is true or false
Which of the following would not be a quantitative item needed for a bank loan?
A) strategic plan B) aging of accounts receivable schedule
C) summary of the entity's inventory D) the last three years tax returns
Food and beverage and retail operations units are the responsibility of a theme park's operations department.
Indicate whether the statement is true or false
The origins of gambling are ________ years old
A) 6,500 B) 2,500 C) 7,000 D) 5,000
You own a three star hotel in an upscale area of town and find it necessary to upgrade to four-star to be competitive in your market. List and describe how you intend to accomplish the upgrade.
What will be an ideal response?
Relationship/loyalty marketing can include:
A) Recognizing the value of customers over their purchasing lifetimes
B) Seeking to create new value for customers and share in the value created
C) Requiring that a company define its organization to support the value that individual customers want
D) All of the above
While brand proliferation has been a problem in the full-service hotel segment, it has not been a problem in the limited-service hotel segment.
Indicate whether the statement is true or false
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