In its focus on bottom-line financial value, the ________ approach often overloo

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In its focus on bottom-line financial value, the ________ approach often overloo

In its focus on bottom-line financial value, the ________ approach often overlooks the "option value" of brands and their potential to affect future revenues and costs.
A) brand equity
B) brand value chain
C) customer tracking
D) customer equity
E) brand extension

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