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Anne, a beautician by profession, owns a salon in the small town of Franklin, Ne

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Anne, a beautician by profession, owns a salon in the small town of Franklin, Ne

Anne, a beautician by profession, owns a salon in the small town of Franklin, New Jersey. Every weekend, she makes it a point to visit the other salons in Franklin to find out about the beauty services they offer to customers. Anne is attempting to conduct market research by _______.
A) studying customer behavior
B) forming alliances with competing firms
C) using experimental research techniques
D) checking out rivals
E) tapping into marketing partner expertise

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Manuj B.

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