Anisha, a personal fitness trainer, wants to get more clients in the area. She obtains membership lists from local health clubs and the YMCA so she can contact these individuals about the services she offers. Which step in the personal-selling process does this represent?
A) Closing the sale
B) Making the presentation
C) Answering objections
D) Prospecting
E) Approaching the prospect
Question 2 - Emma and Becka have grown their subscription cosmetics business by 500 each of the last two years. They have the potential to rapidly grow much larger if they could get access to the right funding. They are talking to some firms that specialize in funding high-growth companies. Emma and Becka realize the funding decisions made by these firms are highly competitive and selective. What type of funding are they pursuing?
A) Personal funds, family, and friends
B) Bank lending
C) Angel investor
D) Venture capital
E) Public stock offering
Question 3 - Personal communication aimed at informing and persuading customers to buy a company's products is known as:
A) advertising.
B) sales promotion.
C) public relations.
D) personal selling.
E) the promotion mix.
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