Firms have routinely turned down work to individuals with little education or vocational training and a long history of unemployment. These people are known as
A) hard-core unemployed.
B) under-employed.
C) college students.
D) children.
Question 2 - All of the following are helpful in evaluating the effectiveness of advertising except:
A) past sales.
B) responses to coupon offers.
C) salespersons' salaries.
D) consumer surveys by research organizations.
E) current sales.
Question 3 - Which of the following statements is false?
A) Quality and productivity have often been viewed as conflicting goals.
B) Over the years, a number of managers have realized that quality is an essential ingredient of the good or service being manufactured.
C) Quality has become an overall approach to doing business.
D) For most businesses, quality costs too much money.
E) Making products right the first time reduces many of the rejects and much of the rework.
Question 4 - People can create natural resources by growing and harvesting agricultural products.
Indicate whether the statement is true or false
Question 5 - Proponents of the socioeconomic model of social responsibility make all of the following arguments to support their position except
A) by being social responsible the company will make more money.
B) being socially responsible is important because the business has the technical, financial, and managerial resources needed to tackle today's complex social issues.
C) by helping resolve social issues, businesses can create a more stable environment for long-term profitability.
D) socially responsible decision making by firms can prevent increased government interventions, which would force businesses to do what they fail to do voluntarily.
Question 6 - Susan Smith, ad campaign manager for Coca-Cola, is making final changes to the content of an ad's message. She is talking with network distribution companies about when the ad will air, and she is discussing expected effects of the ad on consumers with commercial artists. Thus, she is in which stage of the ad campaign development process?
A) Development of the media plan.
B) Creation of the advertising message.
C) Evaluation of the advertising's effectiveness.
D) Analysis of the advertising target audience.
E) Execution of the campaign.
Question 7 - American major appliance manufacturers have recently adopted a strategy that calls for better quality in their products. One method of implementing this strategy at the operations level is through
A) innovation circles.
B) a Gantt chart.
C) PERT.
D) quality circles.
E) another layer of resourceful managers.
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