A secure organizational network that connects an organization to its suppliers and customers (via password protected gateways) and that is not available to the general public, is called a(n) ________.
a. internet
b. extranet
c. web
d. private web
e. corporate web
Question 2If your population is relatively small, it's a good idea to use which of the following?
a. Probability sample
b. Nonprobability sample
c. Census
d. All of the above.
e. a or b.
Question 3How does State Farm attempt to reach Generation X consumers?
a. with creative TV ads that air during major sporting events such as the Super Bowl and World Series
b. by continually updating its website with content of interest to Xers
c. by sponsoring extreme sporting events and teams
d. by running fast-paced ads on Rollingstone.com and other websites that target Xers
e. by posting videos on Facebook and MySpace
Question 4When accounts are clustered in major cities, the best method of territory routing is probably ________.
a. cloverleaf
b. major city
c. leapfrog
d. straight-line
e. None of these are correct.
Question 5The listing of elements from which you'll draw the sample is called the
a. population.
b. sampling frame.
c. sample.
d. census.
e. parameter.
Question 6Boomerang kids are
a. Xers who have reverted to jobs that their parents would not consider doing.
b. parents who are living with their children and thus have more discretionary income.
c. Xers who live with their parents.
d. baby boomers who have plateaued and even taken a U-turn in their career paths.
e. children of the high-discretionary income group who have rebelled but have then returned to the nest.
Question 7Michael, a salesperson for Bridgewater Electronics, uses a cloverleaf territory routing plan because:
a. his accounts are concentrated in different parts of the territory.
b. his accounts are in clusters that are some distance from one another.
c. his accounts are evenly dispersed throughout the territory.
d. his accounts are located both inside and outside his territory.
e. None of these are correct.
Question 8In general, the simpler the definition of the target population
a. the greater the sampling error.
b. the easier it will be to find the sample.
c. the less costly it will be to find the sample.
d. a and b.
e. b and c.
Quick Reply
