Telescoping error is the tendency to remember an event as having occurred more recently than it did.
a. True
b. False
Indicate whether the statement is true or false
Question 2African Americans represent 20 percent of the U.S. population.
Indicate whether the statement is true or false
Question 3Alan, a salesperson for Upgrade Computing Company, is very good at acquiring new customers. However, he has a hard time selling to his previous customers because they usually feel as though they have been neglected by Alan in the past. Alan should:
a. do a better job of following-up with his customers and ensuring their satisfaction.
b. recognize that some customers will never be happy.
c. simply focus on acquiring new customers.
d. let someone else in the company call on his previous customers.
e. both recognize that some customers will never be happy and simply focus on acquiring new customers are correct.
Question 4There is nothing wrong with the following question: Do you favor or disapprove of increased military spending next
year, which, as you know, can protect our interests abroad and help us fight the war on terrorism.
a. True
b. False
Indicate whether the statement is true or false
Question 5African Americans often buy premium brands to make a statement about themselves.
Indicate whether the statement is true or false
Question 6If a salesperson fails to earn the buyer's commitment, it is inappropriate for that salesperson to ask the buyer why he or she doesn't want to make a purchase.
Indicate whether the statement is true or false
Question 7There is nothing wrong with the following question: Do you believe McDonald's has fair prices, quality food, and
excellent service?
a. True
b. False
Indicate whether the statement is true or false
Question 8Nigel owns a pizza parlor in a highly Hispanic neighborhood. He has two menus: one in English and one in Spanish. This is an example of accommodation theory.
Indicate whether the statement is true or false