According to the typology of voluntary disposition, all of the following are examples of disposition ...

According to the typology of voluntary disposition, all of the following are examples of disposition except
 a. donating an organ.
  b. breaking up with a girlfriend or boyfriend.
  c. giving a baby up for adoption.
  d. throwing away an empty tube of toothpaste.
  e. using a new brand of shampoo.

Question 2

A buyer who is motivated by a need to gain information is said to have psychological needs.
 
 Indicate whether the statement is true or false

Question 3

A study was done on the campus of a major state institution to measure attitudes of students towards the recent fee
  increase. One question asks respondents to rank the five fees they are willing to pay from 1=most willing to 5=least
  willing. This is scaled as a(n)
  ____ Computer fee
  ____ Library fee
  ____ Parking fee
  ____ Student Center fee
  ____ Kinesiology Building fee
 a. nominal scale.
  b. ordinal scale.
  c. interval scale.
  d. ratio scale.
  e. None of the above.

Question 4

Disposition refers to
 a. consumers' moods while shopping.
  b. getting rid of products once their useful function is over.
  c. using products after acquisition.
  d. acquiring products to improve one's mood.
  e. None of these choices are correct.

Question 5

The first phase of the buying decision process is the recognition of a needs gap.
 
 Indicate whether the statement is true or false

Question 6

The first step in developing a measure of marketing constructs is to
 a. generate sample items.
  b. purify the measure.
  c. assess validity.
  d. specify the domain of the construct.
  e. collect data.

Question 7

All of the following are strategies for customer retention except
 a. caring about your customers.
  b. remembering your customers between sales.
  c. increasing advertising to reach your target market.
  d. building trusting relationships with your customers.
  e. monitoring the service-delivery process.

Question 8

When a product is characterized as having derived demand, the demand for it is based on the demand for another product.
 
 Indicate whether the statement is true or false

Question 9

Which of the following is FALSE?
 a. If a measure is reliable, it is not heavily influenced by transitory factors that cause random errors.
  b. If an item lacks correlation with other scale items measuring the same construct, there is evidence that theitem does not belong and should be deleted.
 c. Systematic error is due to temporary aspects of the person or measurement situation, which affects themeasurement in irregular ways.
 d. Reliability is necessary, but not sufficient, for establishing the validity of a measure.
  e. If a set of items all measure the same construct, the responses to the items should be correlated.

Question 10

Customer retention is
 a. less important than customer satisfaction.
  b. a goal for marketers who want to develop long-term relationships with their customers.
  c. the result of marketing promotions.
  d. an impossible goal that marketers cannot achieve.
  e. more important before a sale than after it.

Question 11

The needs of buyers in consumer markets and business markets are essentially the same.
 
 Indicate whether the statement is true or false