Most low-effort decisions are made
a. with considerable effort.
b. with a high level of cognition but a low level of affect.
c. frequently and repeatedly over time.
d. to choose the best possible selection.
e. occasionally but with considerable expense.
Question 2In hypercompetitive environments, successful companies pursue strategies that create temporary advantages and destroy the advantages of competitors by constantly disrupting the market's equilibrium.
Indicate whether the statement is true or false
Question 3Which of the following is FALSE?
a. Mailing lists to serve as the sampling frame for a mail survey may be generated internally by the firm orpurchased externally.
b. In recent years, one of the keys to using a mail questionnaire is the ability to direct the questionnaire to aspecific individual, not just a position (e.g., Vice President of Marketing).
c. The quality of the mailing list determines the sampling control in a mail study.
d. Mail questionnaires typically provide more sample control than telephone or personal interviews.
e. All of the above are true.
Question 4Caroline realized she needed gas but she did not care much about where she fills up, as long as it is the cheapest per gallon. Caroline, here is a
a. market maven.
b. price purveyor.
c. deal-prone consumer.
d. high-effort decision maker.
e. price perception consumer.
Question 5Differentiation value is the value associated with product features that are unique and different from competitors'.
Indicate whether the statement is true or false
Question 6Which of the following affords the researcher the most sample control with respect to getting cooperation from the
respondent?
a. Phone interviews
b. Personal interviews
c. Mail questionnaires
d. Questionnaires published in newspapers
e. Warranty information cards
Quick Reply
