B2B sales transactions now account for 50 of all e-commerce transactions. (True or false?)

B2B sales transactions now account for 50 of all e-commerce transactions.
 
 Indicate whether the statement is true or false

Question 2

Primary data can be collected in several ways. Which of the following primary data collection methods would be
  exemplified by constructing see-through mirrors in a retail store whereby consumers' actions could be recorded?
 a. Focus groups
  b. Surveys
  c. Disguised observation
  d. Natural setting
  e. Both c and d.

Question 3

According to the introduction, Target has attracted college students via event marketing and after-hours in-store promotions.
 
 Indicate whether the statement is true or false

Question 4

Many business marketers find that the Internet makes their salespeople less effective because of the extra time they spend trying to solve customer problems.
 
 Indicate whether the statement is true or false

Question 5

Having the employee watch the salad bar usage is actually a(n) ____ research design.
 a. Observational
  b. Survey
  c. Experiment
  d. Causal study
  e. None of the above.

Question 6

Becca is in an elegant restaurant with a group of female friends. Each of her friends orders a low-fat fish entre and a small salad. Becca orders a large steak and French onion soup. Which individual-group goal is Becca achieving?
 a. self preservation
  b. minimizing regret
  c. information gathering
  d. group reactance
  e. healthy appetite

Question 7

The ability to conduct market research is a common objective that business marketers may have for the e-commerce portion of their business.
 
 Indicate whether the statement is true or false

Question 8

A mystery shopper could be used to perform which of the following research tasks?
 a. Record cleanliness of bathrooms
  b. Negotiate with sellers on the price for an item
  c. Ensure that children cannot buy M-rated video games
  d. Record the evenness of jelly in an doughnut
  e. All of the above are research tasks a mystery shopper could perform

Question 9

Options that are extreme on some attributes are less attractive than those that are moderate on those attributes. This is known as
 a. the domino effect.
  b. an inferiority antecedent schema.
  c. the attraction effect.
  d. extremeness aversion.
  e. extremeness.