Consumer attitudes are partially based on their beliefs about an object. These beliefs are also called
a. cognitions.
b. emotions.
c. affects.
d. categorizations.
e. counterarguments.
Question 2Which of the following is an example of a generic competitor for any sport utility vehicle?
a. Minivans
b. Luxury cruises
c. Motorcycles
d. Trucks
e. Luxury automobiles
Question 3Compare and contrast DSS and MIS.
Question 4Belief about the consequences of an act and ____ influence attitude toward the act for the TORA model.
a. evaluation of these consequences
b. affect about the behavioral intentions
c. cognition about the behavioral intentions
d. social influence
e. actual behaviors rather than behavioral intentions
Question 5In the 5W model of customer analysis, what is the primary emphasis of the Who? question?
a. Determining the relevant characteristics that define target markets.
b. Assessing how customers consume and dispose of products.
c. Identifying the basic need-satisfying benefits provided by the firm's products.
d. Identifying the situational influences that affect the customer buying process.
e. Determining how the purchase and consumption of one product is related to other products.
Question 6Discuss at least four common reasons that have restricted the adoption of a MIS.
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