According to ____, attitudes are based on beliefs and the evaluation of these beliefs.
a. Weber's theory
b. the expectancy-value model
c. the theory of reasoned action
d. the cognitive response model
e. the affective cognition theory
Question 2In what way does having a code of conduct assist a firm in its efforts to enhance marketing ethics?
a. A code of conduct helps employees deal with ethical dilemmas by prescribing or limiting specific activities.
b. A code of conduct resolves all ethical dilemmas for employees and the firm.
c. A code of conduct is somewhat vague on potential punishments for ethical violations so employees will experience greater fear of what may happen if they engage in unethical behaviors.
d. A code of conduct is just a tool of communication to teach employees what is right and wrong with respect to marketing behaviors.
e. All of the above are examples of how a code of conduct can assist a firm.
Question 3The common problem with secondary data is that it is sometimes difficult (or impossible) to judge their
________________.
Fill in the blank(s) with correct word
Question 4____ has been widely applied in the consumer behavior field to explain how attitudes form and change.
a. The expectancy-value model
b. Weber's theory
c. Weber's law
d. The lexicographical model
e. The affective cognition theory
Question 5As one of the most common types of false and deceptive communication in marketing, marketers use ________ when they make claims that are so weak that the viewer, reader, or listener must infer the marketer's intended message.
a. concealed facts
b. ambiguous statements
c. perjury
d. exaggerated statements
e. ineffective promotion
Question 6The most significant advantages of __________ data is the time and money they can save.
Fill in the blank(s) with correct word
Question 7Nathan wanted to remain in a positive mood even though he disagreed with the content of the commercial, so he
a. increased support arguments.
b. increased source derogations.
c. increased central arguments.
d. increased peripheral processing.
e. decreased counterarguments.
Question 8When an employee's personal values are inconsistent with the configuration of values held by the work group, the employee might experience:
a. ethical complacency.
b. ethical conflict.
c. dysfunctional conflict.
d. marketing fraud.
e. ethical ambiguity.
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