The principle that the more specific the attitude is to the behavior of interest, such as buying a ...

The principle that the more specific the attitude is to the behavior of interest, such as buying a new car, the more likely the attitude will be related to the behavior incorporated in the TORA model, is known as
 a. behavioral consistency.
  b. attitudinal consistency.
  c. affective-cognitive linkage.
  d. attitude specificity.
  e. behavioral attitude theory.

Question 2

With respect to conducting a situation analysis, what does the phrase Analysis alone is not a solution mean?
 a. Analysis must be combined with results to be most effective.
 b. Analysis must be backed up by sufficient financial resources.
 c. Analysis cannot be continued indefinitely; it must end at some point.
 d. Firms must analyze information; but action is the key to effective planning.
 e. Analysis must be combined with managerial intuition and judgment.

Question 3

One of the most important uses of a Decision Support System in marketing is ____________________
  relationship management.
 Fill in the blank(s) with correct word

Question 4

TORA stands for
 a. Theory of Rational Attitudes.
  b. Theory of Responsive Affect.
  c. Theory of Reasoned Action.
  d. Theorem of Researched Attributes.
  e. Theorem of Radical Actions.

Question 5

When a firm engages in ethical marketing activities and active social responsibility, what is the most likely response exhibited by the firm's customers?
 a. They will pay more for the firm's products.
 b. They will spread positive word-of-mouth for the firm.
 c. They tend to become more loyal to the firm.
 d. They tend to become more satisfied with the firm's products.
 e. They become true advocates for the firm and its products.

Question 6

Knowledge that resides inside employees' heads is often referred to as ____________________ knowledge.
 Fill in the blank(s) with correct word