Marketers must create schemas when products are
a. simplistic.
b. complicated.
c. new.
d. too elaborate.
e. extended.
Question 2The ________ is a framework for understanding environment-user relationships in service organizations.
a. ambient condition
b. servicescapes model
c. service environment
d. perceived servicescape
Question 3Finding answers and drawing conclusions is better left to more ______ research.
a. Informal
b. Formal
c. Exploratory
d. Consumer
e. Scientific
Question 4The feminine personality of Whirlpool helps identify which styles and colors will be most appealing to buyers. The company now uses female voice-overs in its ads to align the advertising with the brand's personality more closely. This is an example of a company
a. adding a brand extension.
b. adding a line extension.
c. creating a new brand image.
d. extending associations that are linked with the brand.
e. elaborating on a brand personality.
Question 5The physical evidence of service firms can fall into three broad categories:
a. Building, People, Advertising.
b. Parking, Website, Customer Satisfaction.
c. Facility exterior, Facility interior, Other tangibles.
d. Packaging, Shipping, Training
Question 6Exploratory research for Capitol Brewing seems to indicate that sales for dark lager are down for all breweries. This
is an example of which kind of problem?
a. A firm problem
b. A consumer problem
c. A perception problem
d. An industry problem
e. An ethical problem
Quick Reply
