The research proposal:
a. Is used primarily to summarize the problem definition process.
b. Does not include proposed research methods.
c. Provides the researcher another opportunity to make sure that the proposed research will provide informationneeded to address the decision problem.
d. Should be no longer than two (2) pages.
e. Cannot be changed once it has been accepted by the manager.
Question 2Stimuli characteristics include: salience, prototypicality, redundant cues, and the medium in which the stimulus is processed.
Indicate whether the statement is true or false
Question 3Specialization positioning strategy is accomplished by reducing complexity.
Indicate whether the statement is true or false
Question 4An explanation of the data sources and research methodology to be used in the research project should be included
in the:
a. Research outline.
b. Research request.
c. Cost/benefit analysis of the project.
d. Research proposal.
e. Initial research prospectus.
Question 5Tyler is trying to decide where to go to lunch in 15 minutes. His choice will probably be based on a high level of construal.
Indicate whether the statement is true or false
Question 6Segmenting customers based on the content of the script is a step in the construction process of a service blueprint.
Indicate whether the statement is true or false
Question 7The research request agreement pays little attention to:
a. Research methods.
b. Population and subgroups.
c. The way each piece of information will be used.
d. Estimates of time and money available to conduct the research.
e. The underlying question confronting the manager.
Question 8A brand can NOT be a member of both a taxonomic and a goal-derived category.
Indicate whether the statement is true or false
Question 9One of the most common techniques used to analyze and manage complex processes is blueprinting.
Indicate whether the statement is true or false
Question 10Step six in the process of defining the problem is the preparation of a written research request agreement. Which of
the following is NOT one of the components of this agreement?
a. SWOT analysis
b. Logistics
c. Decision problem
d. Research problem(s)
e. Background
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