____ occurs when a given behavior is seen as both desirable and undesirable because it satisfies some needs but fails to satisfy others.
a. Approach-avoidance conflict
b. Approach-approach conflict
c. Opposing-sided contradiction
d. Open-sided contradiction
e. Avoidance contradiction
Question 2Acme Corporation has identified several new market opportunities, but has limited funds to invest and therefore
cannot pursue them all. Which function of market research will it conduct to identify the most promising
opportunities?
a. Planning
b. Decision making
c. Problem Solving
d. Performance monitoring
e. Control
Question 3Needs have all of the following characteristics except that they
a. are dynamic.
b. can conflict with one another.
c. can be aroused by internal cues.
d. can be aroused by external cues.
e. result in higher levels of perceived risk.
Question 4Solid marketing research is becoming increasingly important as the world moves to a ______________.
a. Single monetary system.
b. Global economy.
c. Free market system of trade.
d. More regulated business environment.
e. All of the above.
Question 5Usually delicious desserts have a high fat and calorie content, thus the development of a low-calorie, good-tasting dessert as a substitute is an example of how marketers can help consumers to resolve
a. avoidance-avoidance conflict.
b. approach-avoidance conflict.
c. approach-approach conflict.
d. approach contradiction.
e. avoidance contradiction.
Question 6____________ marketing research helps management isolate trouble spots and keep abreast of current operations.
a. Planning
b. Decision making
c. Problem solving
d. Performance monitoring
e. Control
Question 7Bill loved hang gliding. He enjoyed going out by himself to enjoy the thrilling sensation of hanging in midair. This is best thought of as a ____ need.
a. social
b. functional
c. nonsocial
d. symbolic
e. hedonic
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