The primary cost of producing a service is:

The primary cost of producing a service is:
 A) rent.
  B) overhead.
  C) cost of goods sold.
  D) labor.
  E) promotional expenses.

Question 2

Which of the following skills is considered a strength for an order-taker?
 A) Creative selling
  B) Reliability
  C) Competition
  D) Detailed knowledge of the product
  E) Detailed knowledge of the competitor's product

Question 3

Which of the following is a marketing challenge posed by intangibility?
 A) Services have no costs of goods sold.
  B) The consumer is involved in the production process.
  C) Other consumers are involved in the production process.
  D) Service standardization and quality control are difficult to achieve.
  E) Centralized mass production of services is difficult.

Question 4

Which of the following statements is true of pioneers?
 A) Pioneers are especially prevalent in the grocery industry.
  B) Pioneers are not required to use creative selling methods to get new customers.
  C) All pioneers are order-getters.
  D) A pioneer continues to work with customers after the sale is done.
  E) Pioneers are critical to prevent erosion of the customer base.

Question 5

Which of the following is NOT a marketing challenge posed by intangibility?
 A) Services lack the ability to be stored.
  B) Services lack patent protection.
  C) Services are difficult to price.
  D) Services are difficult to communicate to consumers.
  E) Consumers are involved in the service production process.

Question 6

Mark is a salesperson who works for LiveLife Inc, a pharmaceutical company specializing in developing drugs for fighting cancer. On a typical day at work, he meets several physicians and gives them information about the drugs being developed and manufactured by the company. Thus, he can be called a(n) _____.
 A) pioneer
  B) order-taker
  C) order-getter
  D) farmer
  E) detailer

Question 7

Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is:
 A) intangibility.
  B) inseparability.
  C) homogeneity.
  D) perishability.
  E) heterogeneity.

Question 8

Which of the following is a category of sales support personnel who are not typically involved in the direct solicitation of purchase orders?
 A) Missionary salespeople
  B) Technical support salespeople
  C) Order-getters
  D) Inside salespeople
  E) Direct-to-consumer salespeople