The product, price, distribution, and promotion elements of an internal marketing program differ significantly from the elements in an external marketing program.
Indicate whether the statement is true or false
Question 2To gain a competitive edge, salespeople train only one person as stated in the sales terms.
Indicate whether the statement is true or false
Question 3Which of the following is NOT a reason why customer retention has become increasingly important?
A) relative parity among competing products
B) the rising costs of marketing
C) customers are more confident with their service providers
D) domestic markets are stagnant
E) customers are more informed
Question 4Which of the following is a goal of internal marketing?
A) Hire the best employees for the job.
B) Obey all relevant marketing laws.
C) Develop cross-functional employee teams.
D) Deliver external customer satisfaction.
E) Form strong relationships with investors.
Question 5Unless the delivery delay is going to be very long, it is unwise to alert the buyer to minor delivery delays.
Indicate whether the statement is true or false
Question 6____ seeks new customers by offering discounts and developing promotions that encourage new business.
A) Customer retention
B) Frequency marketing
C) Conquest marketing
D) Relationship marketing
E) Aftermarketing
Question 7Identify and explain the three different types of informal controls used by employees. In your discussion, explain how each type of control affects marketing implementation.
Question 8Many customers feel neglected once they place an order with a company because the salesperson has many new customers and is not as attentive as he or she was previously.
Indicate whether the statement is true or false
Question 9____ refers to focusing the firm's marketing efforts toward the existing customer base.
A) Customer retention
B) Frequency marketing
C) Aftermarketing
D) Relationship marketing
E) Conquest marketing