Which of the following best describes the definition of data?
A) A collection of numbers or facts that have the potential to provide information.
B) Information that is useful to decison makers.
C) An analysis of information that is used to improve decision making.
D) A synthesis of information that yields insights about the organization.
E) A variety of sources that are used for organizational planning purposes.
Question 2In the context of purchasing decisions, the newness of a problem or need is lowest in _________.
Fill in the blank(s) with correct word
Question 3Lead efficiency is defined as the number of sales leads obtained at the show divided by the total number of show visitors with definite plans to buy the exhibitor's product or one similar to it.
Indicate whether the statement is true or false
Question 4Southwest Airlines appeals to economically minded consumers who are looking for the best price by flying shorter, more direct routes to less congested, less expensive airports. This is an example of:
A) relationship pricing.
B) price bundling.
C) benefit-driven pricing.
D) flat-rate pricing.
E) efficiency pricing.
Question 5Another word for data is information.
Indicate whether the statement is true or false
Question 6_________ is a postpurchase evaluation process buyers use that evaluates a product purchase using functional and psychological attributes.
Fill in the blank(s) with correct word
Question 7If a business marketer's product has applications only within a few industries, horizontal publications are a logical choice.
Indicate whether the statement is true or false
Question 8The pricing strategy that is a form of relationship pricing is:
A) activity-based costing.
B) price bundling.
C) benefit-driven pricing.
D) flat-rate pricing.
E) efficiency pricing.
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