The ____ is calculated by dividing the activity time by the number of locations at which the ...

The ____ is calculated by dividing the activity time by the number of locations at which the activity is performed.
 A) service cost per meal
  B) maximum output per hour
  C) process time
  D) activity time
  E) bottleneck time

Question 2

When approving the marketing plan, which of the following questions will a top manager ask?
 A) What are our responsibilities with respect to being a good steward of our human, financial, and environmental resources?
  B) How will this marketing plan serve to define the organization as a whole?
  C) Will the proposed marketing plan achieve the desired marketing, business unit, and corporate goals and objectives?
  D) What are the types of controls we will use to measure the success of the proposed marketing plan?
  E) How will this marketing plan impact the company's reputation among stakeholders?

Question 3

Allen and Spade, a firearms manufacturer, has received a new order for customized hand guns. The company understands that the production of this order will require a new set of machinery. With the help of its engineers, the company has figured out the specifications of the machinery required. Now, the company should begin:
 A) evaluating the performance of the new machines compared to the old ones.
  B) searching for machine manufacturers.
  C) evaluating proposals from machinery providers.
  D) acquiring proposals from machine manufacturers.
  E) purchasing new machines.

Question 4

Since higher costs are incurred in providing higher levels of performance on one or more of the attributes, the strategists should assess the:
 A) relative importance of the attributes to different market segments.
  B) strength of the firm's offering on each of the importance attributes vis-a-vis competitors.
  C) costs associated with the experience effect.
  D) both relative importance of the attributes to different market segments and strength of the firm's offering on each of the importance attributes vis-a-vis competitors.
  E) both strength of the firm's offering on each of the importance attributes vis-a-vis competitors and costs associated with the experience effect.

Question 5

A service operation consists of four stations. Station 1 can process 150 customers per hour. Station 2 can process 300 customers per hour. Stations 3 can process 100 customers per hour, and Station 4 can process 150 customers per hour. What is the maximum number of customers the entire operation can process in an hour?
 A) 700
  B) 300
  C) 175
  D) 150
  E) 100

Question 6

Why might an overly narrow mission statement be problematic?
 A) It makes it harder to identify the strengths of the firm.
  B) It could cause firms to pursue strategies where their strengths are limited.
  C) It makes it harder to develop measurable objectives.
  D) It could cause the firm to miss out on new opportunities.
  E) It could make it difficult for a firm to select a target market.

Question 7

A business buyer's purchase process ends with:
 A) performance feedback and evaluation.
  B) selection of an order routine.
  C) determination of the characteristics of the item needed.
  D) recognition of a problem or need.
  E) acquisition and analysis of proposals.