__________ involves the analysis of economic, political, legal, technological, and cultural events and trends that may affect the future of the organization and its marketing efforts.
A) Competitive intelligence
B) Environmental scanning
C) Tactical planning
D) Marketing research
E) External analysis
Question 2The focus of____________________in the supply chain for business marketers is the flow of product through the supply chain, with timely information driving the entire process.
Fill in the blank(s) with correct word
Question 3What type of planning deals with specific markets or market segments and the development of marketing programs that will fulfill the needs of customers in those markets?
A) market planning
B) strategic planning
C) local planning
D) lower-level planning
E) tactical planning
Question 4_____ is the variable cost of moving products from origin to destination, including any terminal and accessory charges.
A) Speed of service
B) Transportation cost
C) Cost of service
D) Fixed cost
E) None of the answer choices.
Question 5Furniture Mart offers services such as financing and home delivery to its customers. What type of utility is Furniture Mart trying to increase?
A) time utility
B) place utility
C) possession utility
D) form utility
E) psychological utility
Question 6Common elements of logistics service include:
A) delivery time.
B) order accuracy.
C) cost-per-unit.
D) all of the answer choices.
E) both delivery time and order accuracy.
Question 7A product that provides the utmost in convenience is said to offer exceptional:
A) time and place utility.
B) place and possession utility.
C) time and possession utility.
D) form and time utility.
E) form and place utility.
Quick Reply
