Written plans are generally more effective than plans not written down. (True or false?)

Written plans are generally more effective than plans not written down.
 
 Indicate whether the statement is true or false

Question 2

Park Rapids Electronics divides their market on the basis of NAICS category, end market served, and type of buying situation. They have also developed a special strategy for large centralized buyers. They are emphasizing:
 A) macro bases of segmentation.
  B) micro bases of segmentation.
  C) a blend of macro and micro bases of segmentation.
  D) psychographic and economic bases of segmentation.
  E) none of the answer choices.

Question 3

An effective sales plan should include periodic checkpoints for assessing progress toward goals.
 
 Indicate whether the statement is true or false

Question 4

Large buying organizations may possess unique requirements and respond to different marketing stimuli than small firms. Research suggests that the degree of influence of presidents, vice presidents, and owners _____ with an increase in corporate size.
 A) remains constant
  B) increases
  C) decreases
  D) none of the answer choices.

Question 5

To plan effectively, salespeople should derive their long-term plans from their short-term plans.
 
 Indicate whether the statement is true or false

Question 6

All of the following are potential micro bases of business market segmentation except:
 A) organizational innovativeness.
  B) importance of purchase.
  C) personal characteristics.
  D) structure of decision-making unit.
  E) type of buying situation.