Attempting to sell products or services after telling respondents you are conducting marketing research is:
a. Acceptable under most circumstances
b. Acceptable under very few circumstances
c. Blatantly unethical
d. Acceptable under some circumstances
e. Always within ethical boundaries
Question 2Selling points are the same as benefits.
Indicate whether the statement is true or false
Question 3Research in which the goal is to support a particular position with pseudoscientific results is known as ________ research.
a. Sugging
b. Bogus
c. Political
d. Amoral
e. Advocacy
Question 4One of the keys to effective sales dialogue and presentations is to avoid preparing for a successful outcome (because do so promotes over-confidence).
Indicate whether the statement is true or false
Question 5If the benefits and costs of an action are fairly distributed, then the action would be considered morally acceptable under which approach?
a. Utility
b. Judgmental
c. Justice
d. Universal
e. Rational
Question 6Sales dialogue and presentation should be guided by at least one major objective that requires customer action as a result of the presentation.
Indicate whether the statement is true or false
Question 7The three methods of ethical reasoning are:
a. Universal, judgmental and rational
b. Understanding, justice and reasoning
c. Utility, justice and rational
d. Understanding, judicial and rights
e. Utility, justice and rights
Question 8Specific selling points will work with all buyers.
Indicate whether the statement is true or false
Question 9There are no differences between what is ethical and what is legal.
Indicate whether the statement is true or false
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