The purpose of the research follow-up is to generate more research projects.
Indicate whether the statement is true or false
Question 2Consumers consider the most cluttered of all ad media to be:
a. television.
b. radio.
c. magazines.
d. newspapers.
Question 3The member of the buying circle who controls the flow of information is called the ____?
a. Initiator
b. User
c. Purchaser
d. Agent
e. Gatekeeper
Question 4The multiple-bar chart shows how multiple variables are related to the primary variable.
Indicate whether the statement is true or false
Question 5If your company was planning a radio campaign aimed at 12-16 year old girls in a particular demographic region, and needed to know what radio stations this age group listened to most often during the after school timeframe from 3:30 - 4:30, you would employ which measurement service?
a. Nielsen People Meter
b. Nielsen Diary Panels
c. Arbitron RADAR
d. Simmons MRI Reports
Question 6Which of the following is not a member of the buying center?
a. Initiator
b. User
c. Purchaser
d. Agent
e. Gatekeeper
Question 7Ten slices is the recommended maximum for a pie chart.
Indicate whether the statement is true or false