Relative to consumer markets, business markets are more likely to exhibit:
a. Customers with greater intelligence
b. Customers with more problems
c. Higher levels of demand fluctuation
d. Customers with lower intelligence
e. Customers with fewer problems
Question 2Which of the following is a general term that refers to a number of bivariate statistical techniques used to measure the strength of a relationship between two variables?
a. measure of comparison
b. measure of association
c. measure of determination
d. measure of variation
Question 3If a commercial for Quaker Oats Granola Bars is seen by fifty percent of people during a period of one month, this as known as:
a. saturation.
b. penetration.
c. reach.
d. diversion.
Question 4Sharon has quit her job selling vacuum cleaners door-to-door. Now, she is selling industrial equipment to businesses. Which of the following is one of the changes she can expect?
a. She will call on fewer customers.
b. She will have to deal with fewer problems.
c. Her job will be much easier.
d. She will have much less control of her time.
e. All of the above are changes she can expect.
Question 5Regression is often used to test relational hypotheses.
Indicate whether the statement is true or false
Question 6A group that is being targeted for a skincare ad is defined as women between the ages of 34 and 49 who have incomes exceeding 75,000 . These defining characteristics would be described as:
a. psychographics.
b. demographics.
c. geographics.
d. buyograohics.
Question 7Which of the following best describes derived demand?
a. Demand derived from consumer markets
b. Demand derived from business markets
c. Demand derived from intermediaries
d. Demand derived from the demand for another product
e. Demand derived from the buying center
Question 8In regression analysis, the focus should be on the R2.
Indicate whether the statement is true or false
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