Trust is crucial to the success of long term business relationships.
Indicate whether the statement is true or false
Question 2The hypothesis testing procedure involves:
a. derive research hypotheses from the research objectives.
b. obtain a sample and measure the relevant variables.
c. compare the measured value obtained in the sample to the value stated explicitly or implied in the hypothesis.
d. all of these choices.
Question 3A product like Ivory Soap has been around for a long time, and many consumers are avid fans and will never buy anything else. Because of the well-established brand preferences, brand managers should:
a. increase advertising to increase sales.
b. grow sales volume with price discounting.
c. maintain the status quo of advertising and pricing levels.
d. both increase advertising and decrease prices.
Question 4Expertise is unimportant to a salesperson's ability to be perceived as competent.
Indicate whether the statement is true or false
Question 5A chi-square test is most appropriate for examining relationships among continuous variables.
Indicate whether the statement is true or false
Question 6If the Chompy Crackers Company hired an ad agency and negotiated for a fee to cover its services plus an additional payment if Chompy meets certain revenue goals for the year, it is using a(n):
a. reduced commission system.
b. outcome or performance based system.
c. straight 15 commission system.
d. labor-based fee system.
Question 7Salespeople who develop expertise in their fields are more likely (than those who do not) to develop trust with their customers.
Indicate whether the statement is true or false
Question 8The t-distribution is a symmetrical, bell-shaped distribution with a mean of 0 and a standard deviation of 1.0.
Indicate whether the statement is true or false
Question 9The most common compensation method today for ad agencies is:
a. the 15 compensation system.
b. the labor-based fee system.
c. performance-based programs.
d. the flat-fee system.
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