Which of the following is one of the most common probability distributions in statistics and is a symmetrical, bell-shaped distribution that describes the expected probability distribution of many chance occurrences?
a. normal distribution
b. probability distribution
c. sampling distribution
d. mean distribution
Question 2Brands that are directed at a consumer's desire for self-enhancement, group membership, affiliation, and altruism are appealing to:
a. functional needs.
b. symbolic needs.
c. heuristic needs.
d. experiential needs.
Question 3Careful listening is required when using the mental-states selling approach to determine which stage the buyer is in at a given point in time.
Indicate whether the statement is true or false
Question 4What does the following formula calculate?
a. population mean
b. median
c. sample mean
d. standard deviation
Question 5The initial stage of interpreting stimuli when a receiver examines the basic features of a stimulus such as size, shape, and color is called:
a. feature analysis.
b. active synthesis.
c. attention selectivity.
d. information retrieval.
Question 6Stimulus-response selling is most effective in situations involving important purchase decisions and when time is not critical.
Indicate whether the statement is true or false
Question 7Which of the following is a measure of dispersion?
a. mean
b. range
c. median
d. all of these choices
Question 8An ad for a convertible that reads forecast: nothing but sunny skies overhead would be an example of an ad based on what type of model?
a. CPM
b. HEM
c. dual code theory
d. perpetual encoding
Question 9In stimulus-response selling, the salesperson listens for cues from the buyer and adjusts his presentation to match those cues.
Indicate whether the statement is true or false
Question 10Which of the following is a better indicator of central tendency in the presence of extreme values or outliers?
a. variance
b. mean
c. mode
d. median
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