Inverse coding means that the value assigned for a response is treated oppositely from the other ...

Inverse coding means that the value assigned for a response is treated oppositely from the other items.
 
 Indicate whether the statement is true or false

Question 2

The majority of shoppers' purchases at grocery and drugstores are planned, but there is always room for a couple of unplanned purchases.
 
 Indicate whether the statement is true or false

Question 3

Non-personal selling of a product or service is called:
 a. impersonal selling.
 b. product advertising.
 c. lateral promotion.
 d. institutional advertising.

Question 4

Index measures often are formed by putting several variables together.
 
 Indicate whether the statement is true or false

Question 5

Motion displays reflect a sound investment because they attract higher levels of shoppers' attention.
 
 Indicate whether the statement is true or false

Question 6

An effective promotional strategy designed to influence a retailer or wholesaler to carry a new brand would be a(n) ________ strategy.
 a. pulling
 b. channel influence
 c. pushing
 d. brand management

Question 7

Ordinal scales are examples of continuous measures.
 
 Indicate whether the statement is true or false

Question 8

Most national advertisers spend a large portion of their advertising budgets on OOH advertising.
 
 Indicate whether the statement is true or false