Ordinal scales have nominal properties, but they also have an absolute zero.
Indicate whether the statement is true or false
Question 2Brand marketers are obligated to show that their CRM efforts yield sufficient return on investment or achieve other important, ________.
a. advertising goals
b. marketing objectives
c. financial goals
d. nonfinancial objectives
Question 3In international communications, noise can take the form of:
a. publicity stunts.
b. incorrect translations, misinterpretation of body language, or too many competing messages.
c. multiple languages spoken in the commercial.
d. unreliable radio transmissions.
Question 4A ratio scale assigns a value to an object for identification or classification purposes only.
Indicate whether the statement is true or false
Question 5The most common form of CRM arrangement involves a company contributing to a designated cause every time a customer undertakes some action:
a. to market the company brands.
b. that thwarts negative publicity.
c. that supports the company and its brands.
d. to help the cause.
Question 6Sarah just received a free trial sample of a bath gel. This is an example of:
a. direct sampling.
b. direct marketing.
c. guerrilla marketing.
d. personal selling.
Question 7There are four levels or types of scale measurement: nominal, ordinal, interval, and ratio.
Indicate whether the statement is true or false
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