If a researcher wants to control or block out the effect of two or more confounding extraneous factors, which experimental design is appropriate?
a. Latin square design
b. factorial design
c. hexagonal design
d. synergistic design
Question 2Wrangler Jeans sponsored a rodeo for 20 years. In the 21st year, Levi's Jeans bought out the contract, but the audience still refers to the event as the Wrangler Rodeo. What sponsorship factor must Levi's overcome?
a. sponsorship confusion
b. economic viability
c. clutter
d. sponsor misidentification
Question 3The outsourcing specialists that contract to handle distribution are called:
a. outsourcing alliances.
b. intermodal distributors.
c. third-party logistics firms.
d. supply-chain coordinators.
Question 4A 3 x 3 factorial design requires how many cells?
a. 3
b. 6
c. 9
d. 27
Question 5A microbrewery would like to sponsor an Oktoberfest event, but the owner is worried her company will be lost among the major brands. Which sponsorship factor is the owner evaluating?
a. Sponsor Misidentification
b. Clutter
c. Image Matchup
d. Target Audience Fit
Question 6A(n) ________ marketing system is a planned marketing channel system designed to improve distribution efficiency and cost-effectiveness through functional integration.
a. intensive
b. horizontal
c. exclusive
d. vertical
Question 7An experiment that investigates the interaction of two or more independent variables on a single dependent variable is called a(n):
a. interactive design.
b. factorial design.
c. nonstandard design.
d. instrumental design.
Question 8Cause-related marketing can benefit a corporation in all the following ways EXCEPT:
a. enhance corporate or brand image.
b. reach new market segments.
c. broaden a customer base.
d. eliminate customer cynicism.
Question 9Needs n' Ends and Mannie's SuperStore are two retailers in the city of Orlando dealing in two brands of condensed milk that are identical and thus are eating into each other's profits. As both the retailers had almost equal stake in distribution and coverage, conflicts arose regarding distribution.This is an instance of:
a. coercive conflict.
b. vertical conflict.
c. competitive conflict.
d. horizontal conflict.
Question 10Where did the term randomized block originate?
a. economic research
b. psychology research
c. agricultural research
d. marketing research
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