Compared to a laboratory experiment, a field experiment allows the researcher more complete control over extraneous variables.
Indicate whether the statement is true or false
Question 2A critical aspect of this type of direct selling is the testimonials from satisfied users.
a. infomercial
b. telemarketing
c. direct response advertising
d. email
Question 3Which of the following is a qualitative sales forecasting technique?
a. Econometric forecasting model
b. Delphi technique
c. Exponential smoothing
d. Trend analysis
Question 4In a factorial experimental design, a single independent variable is manipulated to observe its effect on a single dependent variable.
Indicate whether the statement is true or false
Question 5_____________ occur when the sales force is deployed for supportive communication and not directly charged with closing the sale.
a. Missionary sales
b. System selling
c. Order taking
d. Creative selling
Question 6A computer-based system that provides a continuous flow of information is referred to as a ________ system.
a. marketing analysis
b. business intelligence
c. marketing information
d. data mining
Question 7Matching attempts to eliminate the confounding effects of order of presentation.
Indicate whether the statement is true or false
Question 8CRM stands for
a. Customer rebate manager.
b. Critical relationship management
c. Consumer relationship management
d. Customer relationship management
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