Simply-Fyde Shopping's website has an online catalog with the details of the products on offer. When customers pick their choices from the list, the items are automatically populated onto a(n):
a. electronic log.
b. electronic shopping cart.
c. electronic catalog.
d. shopping log.
Question 2Advance notification that a questionnaire will be arriving can increase response rates for mail questionnaires.
Indicate whether the statement is true or false
Question 3Absolut Vodka has decided to increase its advertising exposure by promoting its new line of vodka on the inside back cover of a number of men's magazines. This is known as the ___________.
a. third cover page
b. second cover page
c. first cover page
d. fourth cover page
Question 4Which of the following is not an inherent feature of corporate Web sites?
a. Establish overall goodwill for the corporation.
b. Facilitate the link between the consumer and marketing Web sites.
c. Provide investor information.
d. Process transactions for all products manufactured by the corporation.
Question 5With mail questionnaires, a minimum of two or three months is necessary for receiving the majority of the responses.
Indicate whether the statement is true or false
Question 6What is one of the disadvantages of newspapers?
a. They do not have a high level of credibility.
b. It is read quickly and then discarded.
c. It has long lead times making timeliness an issue.
d. All of these are disadvantages.
Question 7Internet penetration is the:
a. bandwidth usage in comparison to other forms of digital technology.
b. depth of information covered for each subject available on the Internet.
c. percentage of usage rate per individual in a given financial year.
d. percentage of a region's population who use the Internet.
Quick Reply
