Which type of variable fits between an independent variable and a dependent variable?
a. mediator variable
b. partial variable
c. indirect variable
d. complete variable
Question 2A decision support system that gathers information about customers such as sales history and customer preferences is known as a(n) ____________________ system.
Fill in the blank(s) with correct word
Question 3In the spirit of a product's life cycle, withdrawing marketing support can propel a brand into faster decline.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which condition is created when the relationship of X on Y is entirely indirect?
a. tautology
b. partial mediation
c. indirect effect
d. complete mediation
Question 5A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a(n) ____________________.
Fill in the blank(s) with correct word
Question 6A brand with a relatively large share in a growing market is called a star..
a. True
b. False
Indicate whether the statement is true or false
Question 7Which condition is created when the direct relationship between X and Y is insignificant in the presence of a mediator?
a. tautology
b. direct effect
c. indirect effect
d. complete mediation
Question 8When a marketing manager has sufficient information to make a good decision, the information is said to be ____________________.
Fill in the blank(s) with correct word
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