A brand with small share in a market that is NOT growing is called a dog.. (True or false?)

A brand with small share in a market that is NOT growing is called a dog..
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which condition is created when the direct relationship between X and Y remains significant but is reduced in the presence of a mediator?
 a. tautology
  b. direct effect
  c. indirect effect
  d. partial mediation

Question 3

Information that is provided when a marketing manager needs it to make an important decision is said to be ____________________.
 Fill in the blank(s) with correct word

Question 4

Using the BCG matrix, a company's brands or products are classified solely according to whether each has a strong or weak market share.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Which term refers to a relationship with two parts?
 a. tautology
  b. direct effect
  c. indirect effect
  d. partial mediation

Question 6

Information that is accurate, valid, and reliable is said to be of high ____________________.
 Fill in the blank(s) with correct word

Question 7

The four classes in the BCG matrix are a star, a dog, a question mark, and a cash cow. All of the classes are essentially equal.
 a. True
  b. False
 Indicate whether the statement is true or false