Field studies are conducted in the real world, so they are strong in __________ validity, but they tend not to be as clean in terms of __________ validity.
a. external, internal
b. internal, external
c. primary, secondary
d. secondary, primary
Question 2Partial mediation is a condition created when the direct relationship between X and Y is insignificant.
Indicate whether the statement is true or false
Question 3The process that allows important day-to-day operational data to be stored and organized for simplified access is called ____.
a. global information tracking
b. data warehousing
c. proprietary marketing
d. keyword searching
Question 4Carlos wants to know what will happen if he increases the price of his most popular brand. Which of the following options would you recommend to answer his question?
a. cluster analysis
b. conjoint
c. causal method
d. perception mapping
Question 5An indirect effect is a relationship consisting of two parts: the relationship between an independent variable and a mediator variable and the relationship between the mediator and the ultimate dependent variable.
Indicate whether the statement is true or false
Question 6An organization's mailing list of current customers is an example of a ____.
a. cookie
b. script
c. database
d. hyperlink
Question 7Experiments have an advantage when it comes to __________ validity.
a. primary
b. secondary
c. external
d. internal
Question 8A moderator variable fits between an independent variable and a dependent variable and serves to facilitate a relationship between an independent variable and a dependent variable.
Indicate whether the statement is true or false
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