Which correlation coefficient indicates a moderate negative relationship?
a. -1.0
b. -0.5
c. +0.5
d. +1.0
Question 2In attempting to determine what drives customers' decisions, Conny explains to Karl that conjoint analysis is a great research method because it reveals customers' trade-offs. Conny is correct.
a. True
b. False
Indicate whether the statement is true or false
Question 3Discuss the factors that influence whether or not marketing research is needed.
Question 4Strict ethical policies are followed by marketing researchers, such as keeping responses confidential.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which correlation coefficient indicates a moderate positive relationship?
a. -1.0
b. -0.5
c. +0.5
d. +1.0
Question 6The form of marketing research at the concept testing stage is usually focus groups and web surveys.
a. True
b. False
Indicate whether the statement is true or false
Question 7Describe the differences among a product-oriented firm, a production-oriented firm, and a marketing-oriented firm and explain the role that marketing research plays in each.
Question 8Shorter surveys enhance response rates.
a. True
b. False
Indicate whether the statement is true or false
Question 9Which correlation coefficient indicates a perfect negative relationship?
a. -1.0
b. -0.5
c. +0.5
d. +1.0
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