When there is a strong positive correlation between two variables, but, in fact, both variables are caused by a third variable, the relationship between the first two variables is said to be ____.
a. strong and negative
b. weak and negative
c. inverse
d. spurious
Question 2It's been shown that new products increase a company's long-term financial performance and value.
a. True
b. False
Indicate whether the statement is true or false
Question 3Organizations conducting research in order to make a decision about a real situation faced in the marketplace are conducting ____________________ research.
Fill in the blank(s) with correct word
Question 4It is a good idea to follow up focus group, leads with a larger-scale survey.
a. True
b. False
Indicate whether the statement is true or false
Question 5When the correlation between two variables is +.92, this means that as one variable ____, the other variable ____.
a. decreases; increases
b. increases; decreases
c. increases; increases
d. decreases; stays the same
Question 6Change in the market is always occurring.
a. True
b. False
Indicate whether the statement is true or false
Question 7Research that attempts to verify a theory but which is not intended to solve any specific business problem is known as ____________________ research.
Fill in the blank(s) with correct word
Question 8Moderators are usually paid to interpret a focus group session because they manipulated customers' responses.
a. True
b. False
Indicate whether the statement is true or false