When can marketing become operational?

When can marketing become operational?
 a. when production is tied to marketing
  b. when sales-people go on call
  c. when implementing plans to create CRM databases
  d. when computing CLV

Question 2

Explain how a factorial design is different from a one-way ANOVA.

Question 3

One way marketers get customers to relate to brands is by using a brand __________, such as Google's classification as exciting or Rolex's classification as sophisticated.
 a. spokesperson
  b. image
  c. personality
  d. awareness

Question 4

Managers should ask if the payoff will be worth the investment when deciding whether or not to make a decision without research.
 
 Indicate whether the statement is true or false

Question 5

Retention rates __________ over time.
 a. always increase
  b. always drop
  c. always remain the same
  d. can change or remain the same

Question 6

Explain the total sum of squares and its components.

Question 7

Branding cities and countries is becoming increasingly popular, as destinations seek more tourism and/or
 a. business investment.
  b. recognition.
  c. taxes.
  d. population.

Question 8

Systematic research usually takes very little time to complete.
 
 Indicate whether the statement is true or false

Question 9

Bic Inc has a new ad to attract new customers. This ad is categorized as a(n)
 a. retention cost.
  b. discount rate.
  c. average contribution.
  d. acquisition cost.

Question 10

CART is an automatic interaction routine combining cross-classification and ____________________.
 Fill in the blank(s) with correct word