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matashola matashola
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7 years ago
Marketing Return on Investment is equal to _____.
a.   profits/marketing & sales expenses x 100%
b.   net marketing contribution/marketing & sales expenses x 100%
c.   gross margin/total expenses x 100%
d.   net marketing contribution/operating expenses x 100%
e.   sales revenues/marketing & sales expenses x 100%
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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7 years ago
So helpful
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