Which of the following is one of three basic corporate strategies for creating value and achieving market stature?
a. operational excellence
b. development leadership
c. quality placement
d. customer innovation
Question 2Which of the following modes of transportation is considered the most capable?
a. Air
b. Motor
c. Ocean
d. Rail
e. Pipe
Question 3What is the result if you increase your ad budget relative to the competition?
a. increase in sales
b. doesn't increase sales in general
c. increases awareness
d. increases your market share
Question 4In the regression equation, Y = a + X, a is the symbol for the ____.
a. slope of the regression line
b. y-intercept of the regression line
c. dependent variable
d. independent variable
Question 5Which of the following positioning combinations makes the most sense?
a. low price, low quality, exclusive availability, heavy promotions
b. high price, low quality, exclusive availability, heavy promotions
c. low price, high quality, exclusive availability, light promotions
d. low price, low quality, widely available, heavy promotions
Question 6Economic deregulation sparked competition among carriers in several areas. Which of these is not an area of competition?
a. accessibility
b. pricing
c. performance
d. services
Question 7Evan is participating in advertising research for Pepsi. He is asked if he can remember where he saw an ad for Pepsi. He cannot accurately answer where he saw the ad. This is why it's important that
a. Pepsi advertises in multiple media.
b. Pepsi has a simple message.
c. Pepsi increases its awareness.
d. Pepsi has a consistent message.
Question 8In the regression equation, Y = a + X , is the ____.
a. y-intercept
b. independent variable
c. slope of the regression line
d. dependent variable
Question 9A CEO is considering how he wants his company to be positioned. He has thought of it as the coolest brand and the brand with the best value. Which of the following is true about his predicament?
a. He can't position it as the coolest brand.
b. He can't position it as the brand with the best value.
c. He can probably achieve either of these goals, but not both.
d. He can achieve both of these goals.
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