The reorder point depends on the orders in-house at that time.
Indicate whether the statement is true or false
Question 2Which of the following identifies a basic attitude that marketers measure in evaluating ads?
a. attitude toward the market
b. attitude toward the line extension
c. attitude toward the ad
d. attitude toward the company
Question 3The transformation of raw data into a form that makes the data easier to understand and to interpret is called ____.
a. descriptive analysis
b. outlier analysis
c. computer mapping
d. box and whisker plotting
Question 4What is the method for trying to objectively assess one's own corporate strengths?
a. STP
b. SWOT analysis
c. 4Ps
d. 5Cs
Question 5Ordering cost refers to the expense of placing an order for additional inventory and does not include the cost or expense of the product itself.
Indicate whether the statement is true or false
Question 6What term is used to describe an experiment run by an ad agency where the ad agency will recruit consumers to come watch a TV series and commercials? The consumer will then answer questions about the ads and the agency uses the responses to determine how well the ads will do in the real world.
a. focus groups
b. sampling
c. copy testing
d. ad concept testing
Question 7The t-test is appropriate for small sample sizes with unknown standard deviations.
Indicate whether the statement is true or false
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